CASE STUDIES
CASE STUDIES
Explore how our strategic approach has helped businesses across various sectors, from tech entrepreneurs to e-commerce brands, achieve significant growth, enhance visibility, and drive lasting impact. Each case study showcases tailored solutions that delivered measurable results and helped our clients reach their full potential.
098a98d
Building a Global Profile Through Media and Philanthropy
Freddie Achom is a successful British tech investment entrepreneur and founder of Rosemont Group Capital Partners, recognised as one of the most influential Britons by the Evening Standard. We supported Mr. Achom in enhancing his media presence and highlighting his philanthropic work, particularly through the Rosemont Group Foundation, which invests in young startups to empower the leaders of tomorrow.
OUR APPROACH:
To elevate his profile, we employed a multi-channel strategy, including developing a strong personal brand, launching a professional website, and securing high-profile press coverage across both digital and traditional media outlets.
RESULTS:
Within months, Freddie achieved substantial media coverage, including features on London Live TV, Evening Standard, Forbes Africa, Mixergy, and Bella Naija. We also increased the visibility of his charitable efforts by generating additional publicity for the Rosemont Group Foundation, broadening the reach of his philanthropic message and reinforcing his personal
brand.
2f534df
Scaling Sales Through Digital Marketing
OaklineNotes.com is an online store specialising in time management and stationery products, including to-do list journals and fitness planners. The objective was to build brand recognition, drive sales, and establish the business as a serious competitor in the lifestyle and stationery market.
OUR APPROACH:
We implemented a two-pronged strategy: scaling traffic and sales through Google PPC ads while optimising the site with SEO keywords to rank at the top of search engine results. Simultaneously, we engaged customers via social media, leveraging testimonials and creating shareable content to foster trust and brand loyalty.
Results:
Our campaign achieved a 20x increase in sales, driven by targeted PPC campaigns and top search engine rankings for key terms. The navy-blue fitness journal became a best-seller, and the brand cultivated a loyal repeat customer base. OaklineNotes.com is now well-positioned to compete with leading industry players like Moleskine, with a growing presence in the
lifestyle and stationery market.
a36eee4
Leveraging Influencers to Drive Sales
FaithfulBand is a distinctive bracelet brand that sought to significantly increase its sales and brand exposure in a competitive market. To achieve this, we crafted a targeted digital marketing campaign aimed at generating high visibility and fostering long-term customer loyalty.
OUR APPROACH:
We strategically partnered with nano influencers across Instagram to create authentic, organic content that resonated with their engaged followers. This approach allowed us to tap into highly specific audiences who were most likely to connect with the FaithfulBand brand. Additionally, we developed a digital eBook lead magnet designed to capture the email
addresses of potential customers, creating a valuable database for future marketing efforts and ensuring the cultivation of a loyal customer base.
RESULTS:
The campaign rapidly gained traction, resulting in a significant influx of sales. The real highlight of this initiative was the attention it garnered from global organisations, with the United Nations making a substantial purchase of FaithfulBand bracelets, further cementing the brand’s credibility and appeal on an international scale.
By leveraging a combination of influencer marketing and strategic email capture, we successfully propelled FaithfulBand into the spotlight, generating both immediate sales and long-term brand loyalty.
d3ca57b
Elevating a Property Tycoon’s Brand
Charles Gordon - British Property Tycoon & Author
Charles Gordon, a self-made millionaire and property tycoon, is the author of Secrets of Empowerment, a guide to inspiring aspiring entrepreneurs. Beyond startup advice, he is celebrated for helping young people onto the property ladder.
OUR APPROACH:
We leveraged Charles’ charisma to create a viral campaign, producing engaging video content and collaborating with influential blogs to launch competitions for budding entrepreneurs, generating buzz around the book.
RESULTS:
The campaign propelled Secrets of Empowerment to bestseller status in Amazon UK’s business category and secured major orders from Waterstones. Charles gained significant exposure as a sought-after public speaker, delivering keynote speeches at networking exhibitions and industry events. His viral content also attracted TV opportunities, leading to appearances on HGTV’s Selling London and the BBC’s Gang Life documentary, where he mentored at-risk youth. This campaign significantly boosted his profile across the UK and internationally.
a6b685e
Modernising Recruitment Strategies for Growth
R Global Recruitment, a London-based agency, specialises in training and supporting individuals to establish their own recruitment businesses. Before partnering with us, the company relied solely on traditional newspaper advertisements, which limited their reach and growth potential. We were brought on board to modernise their approach and help them expand their customer base effectively.
OUR APPROACH:
We began by enhancing R Global Recruitment’s online presence to align with modern customer behaviours. The focus was on improving the company’s visibility through search engine optimisation (SEO), ensuring their website ranked highly for relevant keywords to attract organic traffic. We also listed the business in key online directories, making it easier for potential clients to discover their services. To nurture prospects, we developed and optimised a targeted e-mail newsletter and lead
funnel system. This approach allowed the company to build strong relationships with potential customers, providing them with valuable information and personalised follow-ups, which significantly increased engagement and conversions.
RESULTS:
The results were transformative. R Global Recruitment experienced a dramatic increase in client acquisition and customer retention, driven by the effectiveness of the e-mail lead funnel system. The company now operates with a strong digital foundation, achieving consistent growth and successfully competing in a highly dynamic recruitment industry.
d3db076
Expanding Subscribers in the Faith-Based Development Space
Smart and Relentless is a subscription-based online platform dedicated to faith-driven personal and professional development. Offering exclusive monthly content and networking events with renowned speakers, the platform sought to expand its reach and significantly grow its subscriber base among individuals seeking inspiration and actionable guidance.
OUR APPROACH:
To achieve this ambitious goal, we implemented a multifaceted strategy to position Smart and Relentless as a leading authority in the faith-based personal development space. We organised and filmed engaging video interviews with prominent faith leaders, such as those from Hillsong and Christian Alliance, leveraging their influence to cross-promote the platform to wider audiences. We also collaborated with influential blogs and social media channels, integrating backlinks to the platform to drive high-quality traffic. To convert this interest into tangible results, we designed and deployed high-performing lead magnet pages, offering valuable content that resonated deeply
with the target audience and encouraged subscriptions.
RESULTS:
Our strategy delivered transformative results, increasing subscribers by 50x in just six months. This growth not only solidified Smart and Relentless as a trusted resource for faith
based personal development but also elevated its profile as a vibrant community where individuals can find inspiration, build connections, and pursue their goals with purpose.
47144b2
Strengthening a Talent Management Agency’s Position
Chris Nathaniel - Founder of NVA Entertainment Chris Nathaniel, the co-founder of NVA Entertainment, is a renowned talent manager representing some of the world’s top stars, including Usain Bolt, Rio Ferdinand, and John Terry. He aimed to further elevate his profile and solidify NVA’s position as the go-to agency for elite talent across football, film, music, and fashion.
OUR APPROACH:
We focused on amplifying NVA Entertainment’s reputation for managing top-tier talent by showcasing its diverse successes across industries. While referencing landmark deals like the
collaboration between Ashley Cole and Jay-Z, we prioritised demonstrating NVA’s ongoing relevance. The campaign targeted influential media channels in both urban and mainstream spaces to strengthen Chris’ visibility and attract high-calibre talent.
RESULTS:
The campaign delivered extensive coverage on platforms such as GRM Daily and WorldStarHipHop, expanding Chris’ influence across football, entertainment, and fashion. NVA Entertainment attracted an influx of top talent while enhancing its status as a
powerhouse in talent management. Chris Nathaniel’s industry credibility and network grew significantly, reinforcing his position as a leader in managing world-class talent.